Reality TV Fans header image 1

Just another WordPress site

Ratings Report: America's Next Top Model Beats All Other Shows With Young Women

September 30th, 2008 · No Comments

“TOP MODEL” RANKS NUMBER ONE IN THE CW’S TARGET DEMO OF WOMEN 18-34 FOR THE FOURTH STRAIGHT WEEK AGAINST PREMIERE WEEK COMPETITION’

“Top Model” Beats Premiere of “Knight Rider” in Young Adults

“Top Model” Beats All Other Programs in Young Women

(Burbank, CA) – On a night of premiere week debuts by the major broadcasters, TOP MODEL remained fierce, beating all competition in the network’s target demographic of women 18-34. In addition, The CW won the night in women 18-34 (2.8.8).

Despite running head-to-head with “Dancing with the Stars,” TOP MODEL won the 8:00 hour in women 18-34 (3.7/11) and dropped just a tenth of a point (-3%) from last week’s cycle high. The show was second in adults 18-34 (2.5/8), matching last week’s cycle-high delivery. TOP MODEL beat the premiere of “Knight Rider” in young adults and women. TOP MODEL was second in women 12-34 (3.2/10), and third in women 18-49 (3.0/8). Overall, the show matched last week’s cycle-high ratings in adults 18-34 and adults 18-49, and was the second strongest telecast of the cycle in women 18-34 and 18-49.

90210 AND TOP MODEL POST LARGEST GAINS OF ANY SERIES ON TV IN WOMEN 18-34 WITH LIVE-PLUS SEVEN DAY DVR VIEWING INCLUDED TOP MODEL

Scores Biggest Increases of Any Network Series

The CW Network continues to reap the benefits of Live-Plus Seven Day DVR viewing as 90210 and AMERICA’S NEXT TOP MODEL scored the largest increases of any network series with women 18-34 (58% and 59%, respectively) compared to Live Only viewing for the week ending Sept. 14.

On Wednesday, Sept. 10, “America’s Next Top Model” scored the largest gains of ANY series on television (59%) with women 18-34 (4.09rtg v. 2.58rtg) in Live+7 DVR viewing versus Live only. Among adults 18-34, TOP MODEL improved 57% (2.72rtg v. 1.73rtg) in Live+7 DVR viewing compared to those who only watched live.

Source: The CW Press Release

Tags: America's Next Top Model