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Ratings Report: The Biggest Loser Up 11 Percent vs Same Night Last Year

September 30th, 2008 · No Comments

ON TUESDAY, ‘THE BIGGEST LOSER’ HANGS TOUGH AGAINST INCREASED COMPETITION, UP 11 PERCENT VS. THE SAME NIGHT LAST YEAR IN TOTAL VIEWERS

On Tuesday, the second episode of “The Biggest Loser: Families” finished within 6 percent of the strong 18-49 rating for the previous week’s season premiere, despite the arrival in the time period of original competition from ABC’s “Dancing with the Stars” and CBS’s “NCIS” and “The Mentalist.” Despite the tough competition, “Loser” gained 40 percent in 18-49 rating and 27 percent in total viewers from its first half-hour to its fourth.


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Tuesday from 8-10 p.m. ET, “Biggest Loser” (3.0/8 in 18-49, 7.4 million viewers overall) matched its 18-49 rating for the same Tuesday of last year and improved on that year-ago performance by 11 percent in total viewers (7.4 million vs. 6.6 million). From its first half-hour to its fourth, “Loser” gained 40 percent in 18-49 rating (toa 3.5/8 from a 2.5/7) and 27 percent, or 1.7 million persons in total viewers (to 8.1 million from 6.4 million). “Loser” ranked #2 in its two-hour time period in adults and women 18-34.

Source: NBC Press Release

Tags: The Biggest Loser